{"id":756,"date":"2015-04-04T11:23:02","date_gmt":"2015-04-04T09:23:02","guid":{"rendered":"http:\/\/msimonsson.se\/?p=756"},"modified":"2015-04-04T11:23:02","modified_gmt":"2015-04-04T09:23:02","slug":"win-win-och-telias-forhandlingsteknik","status":"publish","type":"post","link":"https:\/\/msimonsson.se\/index.php\/2015\/04\/04\/win-win-och-telias-forhandlingsteknik\/","title":{"rendered":"WIN-Win och Telias f\u00f6rhandlingsteknik"},"content":{"rendered":"<p>De senaste dagarna har jag varit djupt fascinerad av hur avslutet med SBS Discovery b\u00e5de skett och hanterats. OK \u2013 jag vet inget om just Telias f\u00f6rhandling. Men .. jag vet en hel del om f\u00f6rhandlingsteknik och bra f\u00f6rhandlingsresultat. Tydligen missade Telias f\u00f6rhandlare grundkursens f\u00f6rsta lektion om win-win f\u00f6rhandlingar\u2026<\/p>\n<blockquote><p><span style=\"font-size: 14pt;\"><em>Bra f\u00f6rhandlare t\u00e4nker efter f\u00f6re<\/em><\/span><\/p><\/blockquote>\n<p>En grundbult i alla f\u00f6rberedelser till f\u00f6rhandlingar \u00e4r <strong>\u201dBATNA\u201d<\/strong>, Best Alternative to a Negotiated Agreement\u201d. Ungef\u00e4r som vad \u00e4r det b\u00e4sta alternativet om vi nu inte kan komma \u00f6verens. Det finns till och med en \u201dchecklista\u201d f\u00f6r duktiga f\u00f6rhandlare. Vars\u00e5god, h\u00e4r \u00e4r den:<\/p>\n<p><strong>1. Vad har du f\u00f6r alternativ.<\/strong><br \/>\n<span style=\"font-size: 10pt;\"><em>(Telias \u00f6vers\u00e4ttning: Ok, tittarna f\u00e5r Animalplanet ist\u00e4llet f\u00f6r Eurosport 1 &amp; 2)<\/em><\/span><br \/>\n<strong>2. Bed\u00f6m och v\u00e4rdera alternativen<\/strong><br \/>\n<span style=\"font-size: 10pt;\"><em>(Telias \u00f6vers\u00e4ttning: M\u00e5lgruppen 15 till 45 \u00e5r \u00e4r lika n\u00f6jda..)<\/em><\/span><br \/>\n<strong>3. Skapa ditt BATNA \u2013 hur skapar vi den b\u00e4sta situationen om f\u00f6rhandlingen inte g\u00e5r i l\u00e5s?<\/strong><br \/>\n<span style=\"font-size: 10pt;\"><em>(Telias \u00f6vers\u00e4ttning: Vi meddelar i sista minuten och s\u00e4ger att de kan byta leverant\u00f6r. Vi kan alltid l\u00e4gga till n\u00e5got ytterligare , Disney kanske, om det blir n\u00e5got gn\u00e4ll. Alla gillar v\u00e4l Disney??!)<\/em><\/span><br \/>\n<strong>4. Ber\u00e4kna kostnaden f\u00f6r ditt BATNA. Om ditt n\u00e4st b\u00e4sta alternativ \u00e4r dyrare \u00e4n deras sista bud \u00e4r det b\u00e4ttre att acceptera nu och arbeta f\u00f6r en annan situation i framtiden.<\/strong><br \/>\n<span style=\"font-size: 10pt;\"><em>(Telia och SBS\u2019s \u00f6vers\u00e4ttning: Hur dyrt blir det f\u00f6r oss b\u00e5da n\u00e4r 700,000 hush\u00e5ll med tittare \u00e4r f\u00f6rbannade och kanske byter leverant\u00f6r? Vad kan det kosta oss p\u00e5 sikt n\u00e4r tittarsiffrorna \u00a0p\u00e5 annonserna direkt sjunker med 25 %? Kommer det kanske att p\u00e5verka v\u00e5ra varum\u00e4rken?)<\/em><\/span><\/p>\n<p>D\u00e4r brukar alla vi vanliga f\u00f6rhandlare komma fram till att vi det \u00e4r b\u00e4ttre att hitta en medelv\u00e4g som \u00e4r mindre bra f\u00f6r b\u00e5da \u00e4n att g\u00e5 hem och sura. Hur kul det \u00e4n skulle vara att v\u00e4lja det senare. Nu har man valt att kasta igen d\u00f6rrar. N\u00e4r jag ger kurser s\u00e4ger jag alltid till kursdeltagarna att \u201dV\u00e4lj inte den strategin. Den \u00e4r bara ok om ni har ett lika bra alternativ och inte \u00e4r intresserade av l\u00e5ngsiktiga samarbeten\u201d.<\/p>\n<p>Bra f\u00f6rhandlare t\u00e4nker efter f\u00f6re. Det kan mina kursdeltagare redan efter grundkursen.\u00a0V\u00e4lkommen Telia och SBS Discovery.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De senaste dagarna har jag varit djupt fascinerad av hur avslutet med SBS Discovery b\u00e5de skett och hanterats. OK \u2013 jag vet inget om just Telias f\u00f6rhandling. Men .. jag vet en hel del om f\u00f6rhandlingsteknik och bra f\u00f6rhandlingsresultat. Tydligen missade Telias f\u00f6rhandlare grundkursens f\u00f6rsta lektion om win-win f\u00f6rhandlingar\u2026 Bra f\u00f6rhandlare t\u00e4nker efter f\u00f6re En [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[24,16,19],"tags":[],"class_list":["post-756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affarsutveckling","category-aktuellt","category-forhandla-framgang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WIN-Win och Telias f\u00f6rhandlingsteknik - Marie Simonsson<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/msimonsson.se\/index.php\/2015\/04\/04\/win-win-och-telias-forhandlingsteknik\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WIN-Win och Telias f\u00f6rhandlingsteknik - Marie Simonsson\" \/>\n<meta property=\"og:description\" content=\"De senaste dagarna har jag varit djupt fascinerad av hur avslutet med SBS Discovery b\u00e5de skett och hanterats. 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