Jag har lyssnat till n\u00e5gra av landets duktiga framtidssiare och trendspanare. H\u00f6rt vad de tror om hur vi i framtiden kommer att g\u00f6ra aff\u00e4rer med varandra och hur vi kommer att v\u00e4lja v\u00e5ra olika leverant\u00f6rer. F\u00f6r mig som sm\u00e5f\u00f6retagare i glesbygd med liten lokal marknad var det osedvanligt ljusa framtidsvisioner. Det fanns n\u00e4mligen en riktigt sl\u00e5ende likhet i deras profetior. Visserligen sagt med olika formuleringar och olika beteckningar. Det var att \u201dFramtiden tillh\u00f6r den excentriske sm\u00e5f\u00f6retagaren\u201d. Att det lilla, unika kommer att vara intressant och attraktivt. \u00a0Samtidigt kommer industrialismens grundlag om\u00a0 massproduktion som konkurrensmedel att upph\u00f6ra. Det massproducerade blir upplevt som mindre k\u00f6pv\u00e4rt och \u201df\u00f6rbilligat\u201d.<\/p>\n
H\u00e4ftig tanke. Helt pl\u00f6tsligt skulle det vara f\u00f6rdel att vara en liten excentrisk f\u00f6retagare i Duved eller Noppikoski med lokal produktion. En f\u00f6rdel j\u00e4mf\u00f6rt med den megastora fabriken i Kina med billig arbetskraft. \u201dAllt som kan massproduceras kan kopieras\u201d sade ett av snillena. \u201dLysande\u201d t\u00e4nkte jag. Varf\u00f6r har jag aldrig t\u00e4nkt s\u00e5? Att det unika och udda ocks\u00e5 ger en direkt marknadsf\u00f6rdel. Att priset i framtiden snarare kommer att spegla unikheten och det upplevda v\u00e4rdet i produkten? Att vi redan idag bryter fr\u00e5n m\u00f6nster. Vi konsumerar inte mycket enbart d\u00e4rf\u00f6r att det \u00e4r billigt. Vi har b\u00f6rjat v\u00e4lja smartare och ocks\u00e5 mer selektivt. Jag k\u00f6per det jag vill ha f\u00f6r vad jag tycker det \u00e4r v\u00e4rt hellre \u00e4n att k\u00f6pa bara f\u00f6r att det \u00e4r billigt.<\/p>\n
”Allt som kan massproduceras kan kopieras<\/em>”<\/span><\/p><\/blockquote>\n
Ofta talas om hotet av urbanisering och landsbygdens d\u00f6d. I de diskussioner jag haft med dessa smarta och insiktsfulla framtidsforskare finns ett annat perspektiv. En koncentration av marknader som inte bara m\u00e5ste f\u00e5 sina r\u00e5varor levererade till sig. De kommer att vilja ha bra kvalitet och unika produkter. Helt pl\u00f6tsligt v\u00e4ndes en del f\u00f6rdomar p\u00e5 huvudet och nya m\u00f6jligheter \u00f6ppnade sig i min egen framtidsvision.<\/p>\n
Sj\u00e4lvklart!! F\u00f6r tjugo \u00e5r sedan kunde jag inte arbeta p\u00e5 samma s\u00e4tt som jag idag f\u00f6ruts\u00e4tter att jag kan g\u00f6ra. Idag kan jag vara excentrisk sm\u00e5f\u00f6retagare i G\u00e5xsj\u00f6. Jag kan ha kunder och aff\u00e4rskontakter b\u00e5de i Asien och USA utan att jag f\u00f6r den delen beh\u00f6ver lyfta rumpan ur soffan. Jag kan utbyta erfarenheter om det senaste inom mitt specialomr\u00e5de Organisationsteori med Bowens systemteori med kollegor i Washington, Hongkong och Toronto i realtid och ansikte mot ansikte. Samtidigt som jag har r\u00e5varor, resurser och unika m\u00f6jligheter i mitt n\u00e4romr\u00e5de. Visst \u00e4r tanken hisnande?<\/p>\n
Vi lever i m\u00f6jligheternas tidevarv.\u00a0 Ja\u2026 f\u00f6rst\u00e5s f\u00f6rutsatt att vi vill vara excentriska sm\u00e5f\u00f6retagare!!<\/p>\n","protected":false},"excerpt":{"rendered":"
Jag har lyssnat till n\u00e5gra av landets duktiga framtidssiare och trendspanare. H\u00f6rt vad de tror om hur vi i framtiden kommer att g\u00f6ra aff\u00e4rer med varandra och hur vi kommer att v\u00e4lja v\u00e5ra olika leverant\u00f6rer. F\u00f6r mig som sm\u00e5f\u00f6retagare i glesbygd med liten lokal marknad var det osedvanligt ljusa framtidsvisioner. Det fanns n\u00e4mligen en riktigt […]<\/p>\n","protected":false},"author":4,"featured_media":1440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[24,16,21,29],"tags":[54],"class_list":["post-1437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affarsutveckling","category-aktuellt","category-allmant","category-foretagare-i-landsbygd","tag-excentriskasmaforetagare"],"yoast_head":"\n
Framtiden tillh\u00f6r den excentriske sm\u00e5f\u00f6retagaren - Marie Simonsson<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/msimonsson.se\/index.php\/2018\/06\/07\/framtiden-tillhor-den-excentriske-smaforetagaren\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Framtiden tillh\u00f6r den excentriske sm\u00e5f\u00f6retagaren - Marie Simonsson\" \/>\n<meta property=\"og:description\" content=\"Jag har lyssnat till n\u00e5gra av landets duktiga framtidssiare och trendspanare. H\u00f6rt vad de tror om hur vi i framtiden kommer att g\u00f6ra aff\u00e4rer med varandra och hur vi kommer att v\u00e4lja v\u00e5ra olika leverant\u00f6rer. F\u00f6r mig som sm\u00e5f\u00f6retagare i glesbygd med liten lokal marknad var det osedvanligt ljusa framtidsvisioner. 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