{"id":1378,"date":"2018-03-18T15:12:05","date_gmt":"2018-03-18T14:12:05","guid":{"rendered":"http:\/\/msimonsson.se\/?p=1378"},"modified":"2018-03-18T15:12:05","modified_gmt":"2018-03-18T14:12:05","slug":"ketchupprincipen-smaforetagarens-vardag","status":"publish","type":"post","link":"https:\/\/msimonsson.se\/index.php\/2018\/03\/18\/ketchupprincipen-smaforetagarens-vardag\/","title":{"rendered":"\u201dKetchupprincipen\u201d\u2026 sm\u00e5f\u00f6retagarens vardag"},"content":{"rendered":"<p>&#8221;Ketchupprincipen\u201d \u00e4r bara ett annat namn f\u00f6r en sm\u00e5f\u00f6retagares vardag. Oavsett om vi talar om stora ketchupflaskor eller sm\u00e5 paket med ketcup s\u00e5 \u00e4r principen densamma. Det kr\u00e4vs en massa jobb f\u00f6r att komma \u00e5t de dyra dropparna och n\u00e4r det v\u00e4l h\u00e4nder kommer alldeles f\u00f6r mycket, alldeles f\u00f6r snabbt.<\/p>\n<p>Har du n\u00e5gonsin gett upp n\u00e4r du f\u00f6rs\u00f6kt riva upp det lilla v\u00e4l f\u00f6rseglade paketet med ketchup? Du best\u00e4mmer dig f\u00f6r att anv\u00e4nda t\u00e4nderna (trots att det ska vara obra att bita och dra s\u00e5 d\u00e4r..)? Och flips \u2026 plasten \u00f6ppnas med ett ratchande och du har ketchup \u00f6verallt utom p\u00e5 tallriken. Du har det i ansiktet, i kn\u00e4t och p\u00e5 h\u00e4nderna, men absolut inte p\u00e5 maten eller tallriken. Detsamma g\u00e4ller flaskan med den tr\u00f6ga ketchupen. Skaka, skaka, skaka och s\u00e5.. alldeles osiktat och \u00f6ver hela bordet, kn\u00e4t och tallriken kommer ketchupen.<\/p>\n<p>S\u00e5 tro mig \u201dketchupprincipen\u201d finns! Detsamma g\u00e4ller n\u00e4mligen i sm\u00e5f\u00f6retagarens vardag. Vi springer runt, tr\u00e4ffar eventuella kunder, ordnar broschyrer, skickar offerter \u00e5t alla h\u00e5ll och kanter p\u00e5 alla sorts uppdrag (b\u00e5de b\u00e4ttre och s\u00e4mre) och flips\u2026. S\u00e5 kommer alltihopa p\u00e5 en g\u00e5ng. P\u00e5 alla m\u00f6jliga olika platser samtidigt.<\/p>\n<blockquote><p><strong><span style=\"font-size: 12pt;\"><em>\u201dKetchupprincipen\u201d \u00e4r normaltillst\u00e5nd f\u00f6r fullblodsentrepren\u00f6ren!<\/em><\/span><\/strong><\/p><\/blockquote>\n<p>D\u00e5 blir det h\u00f6gkonjunktur min egen lilla verksamhet. Men \u00e4r det bara bra med en bra h\u00f6gkonjunktur? Knappast. F\u00f6r mig liksom f\u00f6r de flesta sm\u00e5f\u00f6retagare finns inte m\u00f6jligheten att b\u00e5de bearbeta nya och befintliga kunder samtidigt som jag levererar f\u00f6r fullt. Ja, det vill s\u00e4ga om jag inte optimistbokar varje vaken minut. Annars kommer jag att leva mitt i \u201dketchupprincipens\u201d effekter \u00f6ver hela mig och f\u00f6retaget. Vi som \u00e4r fullblodsentrepren\u00f6rer och tror p\u00e5 v\u00e5r id\u00e9 har liksom inte fattat att det finns gr\u00e4nser. Att vi borde t\u00e4nka efter innan. Begr\u00e4nsa oss i marknadsf\u00f6ring. Att se till att vara f\u00f6rsiktiga. F\u00f6rsiktiga med f\u00f6retagets viktigaste resurs \u2013 oss sj\u00e4lva!<\/p>\n<p>Att \u00e4ven vi beh\u00f6ver ta en lunchpromenad och njuta av sn\u00f6n eller blommornas doft. Att ta oss tid att smaka p\u00e5 livet emellan\u00e5t. Det kr\u00e4vs att vi tar ett steg tillbaka och t\u00e4nker till p\u00e5 det personliga ledarskapet. Att v\u00e4rna om den viktigaste medarbetaren i det lilla f\u00f6retaget .. oss sj\u00e4lva. Annars kommer vi att sitta olyckliga, frustrerade och nerst\u00e4nkta med mental \u201dketchup\u201d i vardagen. Arbete med personligt ledarskap i vardagen ger oss sm\u00e5f\u00f6retagare chans ocks\u00e5 hinna\u00a0leva lite mitt i vardagen. <a href=\"http:\/\/msimonsson.se\/mentor\/\">http:\/\/msimonsson.se\/mentor\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 10pt;\"><em>Om du \u00e4r sm\u00e5f\u00f6retagare i J\u00e4mtland-H\u00e4rjedalen har du chansen att f\u00e5 gratis hj\u00e4lp med upp till 5 timmar med aff\u00e4rsutveckling i ett program som heter \u201dTimbanken\u201d. D\u00e4r kan du r\u00e5d om hur du minskar risken med f\u00f6r mycket \u201dketchupprincip\u201d i ditt f\u00f6retagande. Det kan handla om offerter, priss\u00e4ttningsstrategier, uppstyrning av verksamheten eller din aff\u00e4rsplan. Om du inte har en plan \u00e4r det ett bra tillf\u00e4lle att f\u00e5 hj\u00e4lp att testa planen. \u201dTimbanken\u201d n\u00e5r du h\u00e4r: <a href=\"http:\/\/www.timbanken.se\/jh\/vaelj-omraade-och-konsulter\/\">http:\/\/www.timbanken.se\/jh\/vaelj-omraade-och-konsulter\/<\/a><\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8221;Ketchupprincipen\u201d \u00e4r bara ett annat namn f\u00f6r en sm\u00e5f\u00f6retagares vardag. Oavsett om vi talar om stora ketchupflaskor eller sm\u00e5 paket med ketcup s\u00e5 \u00e4r principen densamma. Det kr\u00e4vs en massa jobb f\u00f6r att komma \u00e5t de dyra dropparna och n\u00e4r det v\u00e4l h\u00e4nder kommer alldeles f\u00f6r mycket, alldeles f\u00f6r snabbt. Har du n\u00e5gonsin gett upp [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[24,16,21,32],"tags":[43,44,15,11],"class_list":["post-1378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affarsutveckling","category-aktuellt","category-allmant","category-personligt-ledarskap","tag-ketchupprincipen","tag-smaforetagare","tag-affarsutveckling","tag-ledarskap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201dKetchupprincipen\u201d\u2026 sm\u00e5f\u00f6retagarens vardag - Marie Simonsson<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/msimonsson.se\/index.php\/2018\/03\/18\/ketchupprincipen-smaforetagarens-vardag\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201dKetchupprincipen\u201d\u2026 sm\u00e5f\u00f6retagarens vardag - Marie Simonsson\" \/>\n<meta property=\"og:description\" content=\"&#8221;Ketchupprincipen\u201d \u00e4r bara ett annat namn f\u00f6r en sm\u00e5f\u00f6retagares vardag. 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